d ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. A successful marketing plan relies heavily on the pulling-power of advertising copy. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.
So how is any writer supposed to pen a stt’s vital that your ad catches the eye and immediately grabs interest.
You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). All good advertising copy is comprised of the same basic elements.
How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy.
Writing result-oriented ad co perfect ad copy.
What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.
Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours.